SEO stands for Search Engine Optimization. If you go on the Internet and can’t find your site, then it’s not doing what you want. A lot of folks use their website as a business card and for some that’s all it is. The only way to increase your traffic naturally is to start an SEO campaign, so when people do a search they can find it. And not just by the name of your company, it should by searchable for other key words like the services you provide.
We compared the websites we built with other sites. We found deficiencies and plenty of non-existent files like robots .txt and sitemap.html files. These last 2 files are absolutely necessary to optimize your website and we found most people didn’t have them.
We regularly rocketed our clients’ websites to the top of search engines but didn’t really fully apply our own expertise to ourselves. We found just looking at our own website that even we weren’t up to snuff on our SEO. So we decided to follow our own advice and start our own SEO Campaign.
It’s easy to do your own SEO but there’s a lot to it. It’s how you organize your page and how you structure your keywords with your content. Simply adding a list of key words isn’t necessarily going to help your ranking. Your keywords also need to match your content. You should also highlight keywords with header tags and title tags. All these combined help move your ranking up on Google, Yahoo, Bing and Ask.
Another way to help your ranking is to have back-links linking from other sites back to your site. And if that website has a high ranking, it helps your SEO more than having one that has a low ranking. Here’s an example, you can have 50 websites link back to yours but maybe they have a ranking of 1 to 3 and that might not be as good as a having a single site linking back to you that has a ranking of 7. Higher rankings happen when you have good SEO so people can find you and good traffic.
We have a product called Media Suite Pro which is a CMS or Content Management System. Within Media Suite Pro, we created functionality for the end user to maximize their SEO. And we coded it in such a way that the end user doesn’t need to be a programmer. You can just go in and enter your their keywords and it’s coded for each particular page. It also adds a meta-description and schedules automatically how often a search engine should come back to the webpage to review it. Plus it assigns page priority and ranks each particular page on your website. Page priority in Media Suite Pro tells a search engine how important it is on your website. Priority rankings goes from 0 to 1. A page that is important is assigned a 0.9 or 1.0 and a page that is not as important is typically assigned a 0.5.
Typically a good SEO campaign takes about 2 to 3 weeks before you see any changes to your ranking. It’s a matter of the Search engines spiders or web-bots finding your website and their search engine algorithms re-ranking your site.
