Give As You Get Chooses Paddington Media for Company Media SEO Consulting and Ongoing Programming

FOR IMMEDIATE RELEASE
Contact: Michael Mendoza
Business: (512) 494-8888
Cell Phone: (512) 584-3346
Email: Michael@paddingtonmedia.com

Give As You Get Chooses Paddington Media for Company Media SEO Consulting and Ongoing Programming

AUSTIN, TEXAS- June 21, 2011- Give As You Get, a company that combines giving to your favorite charity with online shopping has chosen Austin-based Paddington Media for their web content system and branding needs.
“Give As You Get came to us with their concept and we helped them turn that idea into a reality,” said Michael Mendoza, CEO and Sales and Marketing Manager of Paddington Media. In addition to setting up the website, Paddington Media also assisted Give As You Get with branding through the design of the company logo.
The idea behind Give As You Get is to turn the online shopping experience into giving, by combining the wants of the online buyer with the needs of local non-profit organizations. Currently, Give As You Get has nearly 20 Austin organizations eligible to receive donations, including the Austin Film Society, Family Eldercare and Girl Scouts of Central Texas. Online shoppers are able to choose from over 30 major retail stores including Amazon, Groupon and Expedia. When customers make a purchase, 50% of their transaction will go to their charity of choice.
In the future, Give As You Get hopes to eventually expand to charities and organizations beyond the Austin area. David Sandal, Founder and CEO has been pleased with the look and feel of the website as well as the design of the company logo. “I was very impressed with Paddington Media’s interest in the project and their passion for working in the non-profit sector.”
For more information on Give As You Get, and to sign up for email updates, visit www.giveasyouget.com
Paddington Media offers web design, database development, content management, website maintenance, SEO, and mobile app services. For more information, visit www.paddingtonmedia.com

SEO Tip, What is SEM (Search Engine Marketing)?

Search Engine Marketing (SEM) is a technical marketing approach for improving your website's external search engine ranking based on targeted keyword terms, search engine optimization, paid ad placement. 

Paddington Media specializes in the SEM approach to boost and improve a website's overall ranking and improve placement on the search engine result pages (SERPs).

SEO Tip, SEO, Search Engine Optimization

SEO stands for Search Engine Optimization. If you go on the Internet and can’t find your site, then it’s not doing what you want. A lot of folks use their website as a business card and for some that’s all it is. The only way to increase your traffic naturally is to start an SEO campaign, so when people do a search they can find it. And not just by the name of your company, it should by searchable for other key words like the services you provide.

We compared the websites we built with other sites. We found deficiencies and plenty of non-existent files like robots .txt and sitemap.html files. These last 2 files are absolutely necessary to optimize your website and we found most people didn’t have them.

We regularly rocketed our clients’ websites to the top of search engines but didn’t really fully apply our own expertise to ourselves. We found just looking at our own website that even we weren’t up to snuff on our SEO. So we decided to follow our own advice and start our own SEO Campaign.

It’s easy to do your own SEO but there’s a lot to it. It’s how you organize your page and how you structure your keywords with your content. Simply adding a list of key words isn’t necessarily going to help your ranking. Your keywords also need to match your content. You should also highlight keywords with header tags and title tags. All these combined help move your ranking up on Google, Yahoo, Bing and Ask.

Another way to help your ranking is to have back-links linking from other sites back to your site. And if that website has a high ranking, it helps your SEO more than having one that has a low ranking. Here’s an example, you can have 50 websites link back to yours but maybe they have a ranking of 1 to 3 and that might not be as good as a having a single site linking back to you that has a ranking of 7. Higher rankings happen when you have good SEO so people can find you and good traffic.

We have a product called Media Suite Pro which is a CMS or Content Management System. Within Media Suite Pro, we created functionality for the end user to maximize their SEO. And we coded it in such a way that the end user doesn’t need to be a programmer. You can just go in and enter your their keywords and it’s coded for each particular page. It also adds a meta-description and schedules automatically how often a search engine should come back to the webpage to review it. Plus it assigns page priority and ranks each particular page on your website. Page priority in Media Suite Pro tells a search engine how important it is on your website. Priority rankings goes from 0 to 1. A page that is important is assigned a 0.9 or 1.0 and a page that is not as important is typically assigned a 0.5.

Typically a good SEO campaign takes about 2 to 3 weeks before you see any changes to your ranking. It’s a matter of the Search engines spiders or web-bots finding your website and their search engine algorithms re-ranking your site.